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Design Categories: Logo
Role: Graphic Designer & Photographer
Timeline: 3 weeks (2016)
Tools: Camera, Illustrator & Photoshop
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Logo Design
The logo for the comedy-drama film St. Bernard Syndicate was created to represent a fictional business that sells St. Bernard dogs in China. The design embodies the unique cultural significance of the breed.
Photography
I captured various photographs of St. Bernard dogs from different angles. One specific image was selected as the foundation for the logo design, aligning perfectly with the project’s concept.
Edited Logo
The selected photograph was transformed into a simplified black-and-white sketch. I intentionally removed details to achieve a clean, minimalist design, while adding a crown to symbolize the dog’s unique value in the Chinese market.
Logo in Context
The logo is featured in a scene from St. Bernard Syndicate, showcasing its role as part of the film’s visual storytelling. This integration enhances the narrative and adds authenticity to the branding.
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